AJCN 19th International Congress of Nutrition
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American Journal of Clinical Nutrition, Vol. 77, No. 2, 288-291, February 2003
© 2003 American Society for Clinical Nutrition

Special Article

Will there be a tipping point in medical nutrition education?1,2,3,4

Robert F Kushner

1 From the Feinberg School of Medicine, Northwestern University, Chicago.

The title of this presentation is derived from a national bestseller that defines the moment when an idea, trend, or social behavior crosses a threshold, "tips," and becomes widely disseminated. Three key tipping-point factors are discussed in the context of medical nutrition education. The Law of Few has to do with the essentiality of role models in directing educational curricula and clinical programs. The Stickiness Factor describes the quality and the content of the message that enable the information to have prolonged meaning. The Power of Context refers to the conditions and risk factors that are directly affected by diet and nutrition. Examples of these key factors are provided with a look to the future of medical nutrition education.

Key Words: Medical nutrition education • award lecture • Dannon Institute




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