Advertising in The American Journal of Clinical Nutrition
Portions of this information have been reprinted with permission from the FASEB AdNet Rate Card effective 1 January 2010.
The American Society for Nutrition welcomes advertisements for inclusion in its publications. All advertisements are subject to review, and any health claims included in advertisements must be supported by the best available scientific evidence.
Description/Editorial Content:
From its beginning in 1952, The American Journal of Clinical Nutrition (AJCN) has become one of the most influential nutrition journals in the world. The primary focus of the AJCN is the publication of basic and clinical studies relevant to human nutrition. The AJCN publishes original research contributed by scientists throughout the world, editorials, special articles, commentaries, letters to the editor, and supplements. AJCN's impact factor of 6.7 ranks it first among the peer-reviewed journals in JCR's nutrition and dietetics category. The online version of AJCN receives over 3 million hits per month! The online journal features searchable full-text articles, contents alerting services, RSS feeds, and enhanced international access.
Web hits (avg. per month): 2,979,688
eTOC Registered Users: 21,341
The journal's international readership consists of research scientists and practicing physicians. Areas of related interest include obesity and eating disorders, cardiovascular disease risk, energy and protein metabolism, nutritional epidemiology and public health, and gene-nutrient interactions.
The American Journal of Clinical Nutrition accepts recruitment advertising. Position openings, fellowship opportunities, conference announcements, etc., can be run as display ads in any of the ASN print publications listed. Same sizes and prices apply to product and recruitment ads unless otherwise noted. Formatting is available for print ads. The formatting rates are $275 for a full page, $175 for a half page, and $150 for a quarter page. Recruitment ads can also run in email alerts, as banner ads on journal sites, and on the ASN website. Online display advertising design is now available. Contact FASEB AdNet for online design/formatting rates (adnet{at}faseb.org or 301-634-7157).
ONLINE ADVERTISING
Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and article pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
eTOC Ads
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!
Tables of contents (TOC)of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear at the top of the eTOC email and your online display ad (195 x 195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
ASN Pubilsher Online Package
Purchase a banner ad on the 2 ASN publication sites for $9,774/year or purchase a banner and inline ad on the 2 ASN sites for $14,172/year.
AJCN ONLINE ADVERTISING RATES 2010
| 1 month | 3 months | 6 months | 12 months |
| Banner rates: | $950 | $2,280 | $3,990 | $6,840 |
| Premium Rates | $1,378 | $3,306 | $5,786 | $9,918 |
| eTOC Top: | $1,250/issue | |
| eTOC Bottom: | $500/issue | Add logo for $100 | | |
| TOC Package: | $1,750/issue | | | |
Add 4-color print ad (Opp TOC) for $1,660 (a 35% discount!)
- Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
- Screen size: 468 pixels wide x 60 pixels high no larger than 25K.
- Provide ALT Text (5 words mas)for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
eTOC Top Sponsorship Specifications:
- eTOC alert banner is 468x60 pixels. Send a .gif file no larger than 25k and at least 72 dpi to adnet{at}faseb.org.
eTOC Bottom Sponsorship Specifications:
- Email 4 lines of text (62 characters per line) and URL to your website to adnet{at}faseb.org 35 days before the month of sponsorship. Logos should be a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.
TOC Package Specifications:
- eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
- eTOC alert banner is 468 pixels wide x 60 pixels high. Send a .gif file no larger than 25K and at least 72 dpoi to adnet{at}faseb.org.
- TOC display ad size is 195 pixels wide x 195 pixels high. Email a .gif file at least 72 dpi to adnet{at}faseb.org.
- Include your URL and alternative text with both files for those users who have image-load turned off.
PRINT & ONLINE PACKAGES
. Call FASEB AdNet at 301-634-7157 or email adnet{at}faseb.org for package options and prices.
PRINT ADVERTISING 2010
B/W Space Charges:
| 1x | 3x | 6x | 12x | 24x |
| Full Page | $1,535 | $1,370 | $1,300 | $1,220 | $1,030 |
| 1/2 Page | $915 | $830 | $775 | $735 | $575 |
1/4 Page | $545 | $505 | $470 | $440 | $295 |
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | 40% |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp TOC: | 25%
|
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 3&4-color: | $1,095 |
| Matched: | $495 |
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Print Advertising Deadlines:
AJCN is published monthly and mailed in polybags. Issues close 35 working days before the issue month.
Print Advertising Specifications:
| Space | Non-Bleed | Bleed | Live Area | Trim |
| Full Page | 7" x 10" | 8 1/4" x
11" | 7" x 10" | 8 1/8" x
10 7/8" |
| 1/2 Horizontal | 7" x
4 7/8" | - | - | - |
| 1/2 Vertical | 3 3/8" x
10" | - | - | - |
| 1/4 Page | 3 3/8"x
4 7/8 | - | - | - |
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion order. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please e-mail adnet@faseb.org for file specifications and accepted formats.
Electronic Transfers:Internet-FTP or E-mail attachment. Contact AdNet for access and posting detains (adnet{at}faseb.org or 301-634-7117) Remember to send a hard copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call 301-634-7157 for discounted rates when advertising in more than one AdNet publication.
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800-43-FASEB ext. 7157 or 301-634-7157
Recruitment: 800-43-FASEB ext. 7156 or 301-634-7156
Production: 800-43-FASEB ext. 7117 or 7791 or 301-634-7117 or 301-634-7791
Fax: 301-634-7153
E-mail: adnet{at}faseb.org
For advertising opportunities in all of the ASN publications click here
For a full media kit and advertising opportunities from FASEB AdNet click here
Copyright © 2009 by The American Society for Nutrition
